Leo Ribeiro is a Senior Marketing Manager obsessed with building brands and companies
that work and matter.

He is a pleasant disappointment. From Capão Redondo (the most violent district in the 90s), Leo Ribeiro studied advertising and cinema. He specialized in Psychoanalytic Semiotics, uses Python to perform data analysis, and is currently studying Systems Thinking at Unschool.

With a strategic understanding honed over 14 years, Léo Ribeiro has left his mark in renowned agencies such as TracyLocke (VML)Y&R, Africa, and Publicis. His roles as a manager and planning director have equipped him with a deep understanding of the industry's dynamics and a proven track record of success.

He entered Ambev through the innovation department door and was instrumental in developing the Front-End Innovation process. This strategy earned Ambev a place among Brazil's top 10 most innovative companies for the first time, as recognized by Valor Econômico. 

At Brahma, he is responsible for developing tools that help maintain the brand's strategic and creative rigor. These tools contributed to the brand's first gold at Effie Brazil, in addition to two golds, three silvers, one bronze, and the title of the brand of the year for Brahma at Effie LATAM.